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Testimonials Continued...
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- Neil McKinnel and his two friends, Mark Horton and Tom Williams loved snowboarding, skateboarding and other extreme sports. Through the years, they came in contact with great wholesale sources for funky, Generation X and Y gear. And they saw a way to reach that marketplace much less expensively, exclusively through the Internet. So Neil and friends created www.fusion.com. They e-mailed everyone they knew to let them know they were going online. In the first hour after bringing up their site, they had a visitor and before the end of the day, they sold their first snowboard. In the next four months, sales were 87,000 dollars. Twelve months later, over 500,000 dollars. And in 1999, five million dollars.
Williams said the company is projecting a 900% jump in sales by year's end. "The market for snowboarding and other extreme sports is a perfect candidate for an e-commerce venture," says Williams. According to a 1998 Transworld Media reader survey, 90% of all snowboarders use the Internet and 53% say they buy goods online.
- Matt Heaton owned a computer store and saw a way to free himself as well as make money with the Internet. So Matt sold the store and went online. The reason is simple. It took 16 employees to run the computer store and only two to run two Internet stores, www.hardwareplanet.com and www.compwarehouse.com. Here's the clincher. He averaged only $15,000 per employee/per month in sales in the retail store. With his e-commerce enabled web sites the average revenue per employee/per month was an astounding $150,000!
Everyone's experience on the Internet will be different, but the potential of e-commerce cannot be denied.
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